MARKET TRENDS: CREATINE
These are the loud, not-to-be-ignored market Trends that shape further research, ingredient innovations, product launches, and the reason someone in your yoga class is talking about creatine.
These are the loud, not-to-be-ignored market Trends that shape further research, ingredient innovations, product launches, and the reason someone in your yoga class is talking about creatine.
Information Provided by
Our Data Partner SPINS
Sports Nutrition categories like Performance Nutrition + Energy & Sports Drinks reported double digit growth
Source: SPINS Natural Channel, MULO (powered by IRI )
Department: Sports Nutrition 52 Weeks Ending 12.4.22
Department: Sports Nutrition 52 Weeks Ending 12.4.22
Source: SPINS Natural Channel, MULO (powered by IRI )
Department: Sports Nutrition 52 Weeks Ending 12.4.22
Department: Sports Nutrition 52 Weeks Ending 12.4.22
Performance Nutrition category growth driven by Creatine, Hydration & Electrolyte and Pre-workout products
Sponsor Message – Story Continues Below
The Performance Nutrition Market has expanded to Women, Gen-X & Boomers
SPINS Natural Enhanced Channel and Regional Grocery Channel
Key Categories Are Driving Growth
SPINS: Natural Enhanced Channel & Convenience
& Conventional Multi-Outlet (powered by IRI);
52 Weeks Ending 12.4.2022
& Conventional Multi-Outlet (powered by IRI);
52 Weeks Ending 12.4.2022
SPINS: Natural Enhanced Channel &
Conventional Multi-Outlet (powered by IRI);
52 Weeks Ending 12.4.2022
Conventional Multi-Outlet (powered by IRI);
52 Weeks Ending 12.4.2022
CATEGORY CALLOUT:
Caffeine-free options are trending among pre-workouts.
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Many of these products are focused on vasodilation or boosting nitric oxide.
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Popular ingredients in these formulations include l-Citrulline and l-Arginine.
SPINS: Natural Enhanced Channel &
Conventional Multi-Outlet (powered by IRI);
52 Weeks Ending 12.4.2022
Conventional Multi-Outlet (powered by IRI);
52 Weeks Ending 12.4.2022
Whey continues to drive most protein sales
SPINS Natural Enhanced Channel and Regional Grocery Channel
Growth is Being Driven by Younger Shoppers
SPINS: Natural Enhanced Channel &
Conventional Multi-Outlet (powered by IRI);
52 Weeks Ending 12.4.2022
Conventional Multi-Outlet (powered by IRI);
52 Weeks Ending 12.4.2022
Creatine packaging trends reflect a broader consumer audience, including women
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