Gut and digestive health have been in focus for health conscious consumers for years now, and there is no better indicator of that than the market prominence of pre & postbiotics. 

Thanks to our data partner SPINS, we provide a look at some of the trends reflected by consumers’ quest to maximize gut health and the connections it has to overall health. These connections are especially important when considering active individuals seeking to improve performance across an array of functional areas, or to simply feel better heading into a workout.