Raza Bashir, with over 15 years at Iovate, shares his expertise in sports and active nutrition. He emphasizes the importance of creating health-optimizing products supported by solid science and regulatory compliance.

Bashir discusses caffeine and its metabolites, highlighting genetic differences in caffeine metabolism. He introduces Paraxanthine as a cleaner alternative that offers energy benefits without the negative side effects. He also covers the optimal dosing of Paraxanthine and its relevance for health professionals.

Next, Raza talks muscle mass and strength, particularly the role of HMB free acid in preserving muscle during aging or injury. Bashir underscores the importance of muscle health for women and introduces a new peptide form of Leucine that enhances muscle protein synthesis more effectively than traditional forms.

He also addresses industry challenges, such as regulatory changes and public perception, mentioning the New York bill restricting supplement access for those under 18. He emphasizes staying informed through trade groups to navigate these challenges and ensure the availability of quality products.