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10 stats for 2025 1. ≈32% – Active adults now follow a “food-as-fuel” mindset, intentionally matching nutrition choices to training demands. 2. $59.13B – Estimated global sports nutrition market size for 2025. 3. ≈12% – Americans who have used GLP-1 drugs for weight loss. 4. ≈50% – Protein supplements household penetration, described as “just under 50%.” 5. $11.41B – Estimated global collagen market for 2025. 6. ≈80% – Americans report participating in some form of physical activity, but nutrition quality strongly predicts consistency and performance outcomes. 7. ≈70% – Active consumers say nutrition “before and after workouts” is as important as the workout itself. 8. ≈360% – Year-over-year growth for creatine gummies. 9. Up to 45% – Performance decline observed when hydration losses exceed ~2% body weight, even in trained athletes. 10. 315K vs 193K – Average visits per year to luxury gyms (315K) compared with budget gyms (193K).

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